![]() And in 2020, QR codes have become an integral way for business owners to serve customers while social distancing during COVID-19. Faster wireless networks made the codes more effective for instant information sharing. Things changed in 2017 when Apple enabled the iPhone camera to read QR codes without a third-party app. They never really took off because they were cumbersome for consumers. Initially, QR codes were primarily used track production in manufacturing.ĭecades later, brands trotted QR codes as a marketing tool that were readable with an app on a smartphone. ![]() ![]() The company was looking to improve bar codes with an informative 2D design. The QR code has been around since 1994, when it was created by Japanese company Denso Wave.
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